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Carpeteria Carpet One

50 Years of Family Excellence in Flooring

From a single carpet store to San Diego's premier flooring destination

Our Journey Through Time

Five decades of growth, innovation, and community service

1974

The Beginning

The Markarian family establishes Carpeteria on Main Street in Chula Vista, California. Mel Markarian, PharmD from USC, makes an entrepreneurial leap from healthcare to flooring, driven by a vision to serve San Diego's growing suburban communities.

Key Highlights:
  • First store opens on Main Street, Chula Vista
  • Focus on residential carpet sales and installation
  • Foundation of family-owned business model
1980s

Strategic Expansion

Carpeteria expands throughout San Diego County with strategic location placements. The company evolves from carpet-only to comprehensive flooring solutions, positioning ahead of industry trends.

New Locations:
  • 1013 Morena Boulevard (Bay Park area)
  • 8400 Miramar Road (northern suburbs)
  • Product expansion: hardwood, laminate, vinyl, tile, stone
2009

Third-Generation Leadership

Alex Markarian joins the family business during the Great Recession, bringing wealth management expertise and modern business practices. This marks the beginning of significant operational modernization.

Leadership Evolution:
  • Alex brings financial and management expertise
  • Timing during economic challenges builds resilience
  • Foundation for future technological advancement
2012

Transformational Partnership

Carpeteria joins the Carpet One Floor & Home cooperative, the most significant strategic development in company history. This partnership provides access to North America's largest flooring buying group while maintaining local ownership.

Cooperative Benefits:
  • Access to 1,000+ member stores with $10+ billion in sales
  • Competitive pricing against Home Depot and Lowe's
  • Exclusive product lines and national marketing support
  • Advanced retail technologies and room visualization
2015

Retail 2.0 Implementation

Among the first Carpet One members to adopt the "Retail 2.0" format. The family leadership structure solidifies with clear roles and responsibilities across three generations.

Leadership Team:
  • Mel Markarian: President
  • Alex Markarian: Chief Operating Officer
  • Natalie Markarian: Vice President of Sales
2020

Service Diversification

Carpeteria expands into new markets including commercial flooring, insurance restoration, and assisted living partnerships. The "Beautiful Guarantee" program launches, promising complete replacement if customers aren't satisfied.

New Services:
  • Commercial flooring projects
  • Insurance restoration work
  • Assisted living community partnerships
  • Lifetime warranty on installation workmanship
2024

Golden Anniversary

Carpeteria celebrates 50 years of service with remarkable achievements. The company has successfully served over 400,000 customers and installed more than 100 million square feet of flooring across San Diego County.

Milestone Achievements:
  • Over 400,000 satisfied customers served
  • 100+ million square feet installed
  • Two premier San Diego showroom locations
  • 25 employees serving the community
2025

Looking Forward

With third-generation leadership firmly established and a proven business model, Carpeteria continues to innovate while maintaining the family values and community commitment that have defined the company for five decades.

Future Focus:
  • Continued technology integration
  • Sustainable business practices
  • Community engagement expansion
  • Next generation succession planning

By the Numbers

50 Years in Business
400K+ Satisfied Customers
100M+ Square Feet Installed
3 Generations of Excellence

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